Apex Case

Your flash, focused into a beam.

$49 · includes one backplate

Buy · $49

Fits iPhone 17 Pro Max and 18 Pro Max. 17 Pro and 18 Pro versions follow shortly after launch.

Always with you
No batteries to buy
Always works

What it is

What is that on the back?

An opticIt sits over your iPhone's own flash.
Room for it, finallyOn iPhone 17 Pro the flash moved beside the cameras, leaving space for one.
Slide it downThe same flash becomes a narrow beam, like a flashlight.

Close-up of the Apex optic sitting over the iPhone flash, beside the cameras

Every case should

The basics, covered.

Speaker and USB-C open at the bottom.

How it works

Same flash. Farther.

Your flash
A wide beam lights up what's close.
Add the optic
A precision optic reshapes the same flash.
See farther
A tighter beam reaches what matters.

Why red light

Keep it dim.

The red slider beside the Apex camera lenses — **Slide it across.**The red filter moves over the flash.

Beam

Focuses your flash into a beam.
No batteries

Runs on the flash you already have.
Red filter

Slides across for low red light.
MagSafe

Connects with MagSafe accessories.

The usual, done right.

Drop protectionRaised corners and lip take the hit, not the glass.
MagSafeConnects with wallets, chargers and mounts.
MountsStands and car mounts hold on like they should.

The light

Flood. Beam. Red.

Flood: the optic raised, the flash lighting wide

Red: the red filter slid under the optic

Carriage upOptic parked above the flash

FloodYour LED flash, wide for photos

Carriage downOptic over the flash. Tighter beam, more reach

Red sliderFilm moves under the optic

RedSoft light for night eyes

Up top

Everything, where your hand expects it.

The top of the Apex Case: the optic seated in its molded pocket, the red slider, the open LiDAR window and the raised lens guard — Red filter shown on. Slide it back and the optic runs clear.

Colours

Smoky black, and three for fall.

Tap one to see it.

In real life

Where it helps.

Watch your stepUneven paths, steps and curbs, seen before you reach them.
StargazingRed light on the star chart keeps everyone's night eyes.
Nursery checkSoft red to check the crib without waking anyone.
Tying upLight on the cleat and the line, right where your hands are.
Dim restaurantRed light to read the menu without blinding the table.
Every morningSlim and flat next to your keys and coffee.
Daily walkJust a good case the rest of the time.
Flat on the roadsideLight right on the wheel nuts, hands free to work.
Dropped keysSpot them in the grass before the fire burns down.
Reading in the tentSoft red on the page while everyone else sleeps.

Everyday

Built for every day.

MagSafe

Charging and mounts work through the plain back.

Protection

A raised lip surrounds the screen and the camera.

Swap the back

The backplate lifts off and a new one presses on.

Focuses your flash into a beam
Flood mode for wide light
Red filter for night eyes
No batteries, no charging
MagSafe through the plain back
Raised lip over screen and camera
Swap the back by hand
Buttons, speaker and USB-C open
Camera Control left open
Fits iPhone 17 and 18 Pro Max

One plate included · Extra plates $10

Sample book

Launch finishes.

Nine backplates at launch.

Coming next

Swap plates. Coming next.

Thin, very secure hook-and-loop holds each plate. Every plate sits flush with the case outline and only grows off the back. Swap plates trade MagSafe while attached. Estimated $20 to $100, by complexity.

In development $45

Festival Stash

A lidded pocket for earplugs, cash and a key, with a lanyard eye.
In development $45

Float

A sealed foam pillow that keeps the phone face-up in water, with a lanyard eye.
In development $35

Lip Tint Dock

A snug cradle on the back that carries your lip tint or gloss.